Facebook for Food Bloggers
How to Use Facebook for Your Food Blog + Sponsored Posts!
Are you looking for a targeted way to get more readers onto your blog, especially your sponsored posts?
Using Facebook ads can help you maximize your reach and target a larger audience that are like your current readers! Using Facebook to promote your sponsored posts is a great way to drive more traffic to your blog.
There are over 100 million users on Facebook in the U.S. alone! Facebook is a powerful platform for business when used in the right way. Take this course to get your Facebook business page set up and get your first ads running quickly.
These short videos show you exactly how to set up and how to run your first ad to get more brand exposure, leads and profit.
This course is designed to walk you through step by step how to set up your Facebook Ads for your sponsored posts!
You have a few options for promoting your sponsored blog posts:
Just use organic traffic to promote your posts in whatever way you've been currently doing.
Learn how to use Facebook ads:
- Get in front of your current readers exactly where they hang out and get them to read your blog post.
- Find more targeted readers that are like your current readers.
- Be able to negotiate higher sponsored post pricing because you know how to use Facebook Ads to promote your posts AND their brands!
Here's a MAJOR secret:
It DOES NOT take months to learn how to run Facebook Ads! You can spend a few hours this weekend watching this course and get your first ad up by Monday!
This means...more eyes on your blog and sponsored posts by next week!
Who am I...and how do I know you should be using Facebook Ads?
I'm Nicole Culver. Owner of Blissful Eats snack company and I help food bloggers grow their blogs into profitable businesses. I want to show you that Facebook ads are a great way to build up your readership and use a promotional tool for your sponsored posts!
In my businesses, Blissful Eats and my course/consulting work I've used Facebook ads to triple my list size in less than 6 months. I've also used Facebook ads to drive targeted traffic to both websites and sell tickets to the Food Entrepreneur Summit. I've also helped other bloggers run successful ad campaigns to sell e-books, increase sponsored post traffic and fill webinar spots.
When I first started my businesses, I had NO idea about Facebook ads and when I started I was honestly throwing money away. I had no goal or objective and didn't have any type of plan.
You ALWAYS need a strategy when working with Facebook ads. You can't just put money into something and except a return.
I also realized that BOOSTED posts were a big NO-NO and I could get WAY more for my money if I took time out to put into a place an effective strategy.
MODULE 1: Optimizing your Facebook Page for your blog Module 1 goes over exactly how to set up your Facebook page so it's optimized for your blog and for users who are coming to your Facebook page.
MODULE 2: Finding Your Audience on Facebook: How to get your page out there and get targeted readers who will click through to your posts!
MODULE 3: Building an Audience of the Right Readers for Your Blog (+ Sponsored Posts!) Setting up your ads + Facebook page so you can target people who currently visit your blog and get people JUST like them to visit too. In this module you will run your first simple Facebook ad.
MODULE 4: Growing Your Community with a Facebook Group: Is a Facebook group right for you? Find out in this module and learn what special touches you can add to help your community.
MODULE 5: Advanced Facebook Ads: Determining a Facebook Strategy for your sponsored posts. How to monitor your ads. Advanced strategies for using Power Editor. How and why to set up custom conversions.
StartWelcome to the course! (1:45)
StartHow to Create A Facebook Business Page (6:56)
StartLearn How to Use Your Page and Features (3:56)
StartDesign Your Business Page Cover Photo (1:50)
StartContent to Publish on Your Page (5:08)
StartSetting Up Page Roles (1:26)
StartFacebook Post Ideas + Schedule
StartHow to Post, Change Images and Schedule Posts (1:45)
StartBulk Scheduling Your Posts (0:46)
StartAd Manager Set Up (1:18)
StartHow to Create a Custom Audience with Your Email List (5:17)
StartFacebook Pixel Set Up (1:06)
StartFacebook Pixel Installation (1:06)
StartPlug in for pixel! (1:12)
StartCustom Audiences Using Your Pixel (6:41)
StartCreating a lookalike audience
StartRun Your First Ad (5:02)
StartUsing your audiences (6:01)
StartHow to Write Copy for Facebook Ads (9:14)
StartLearning New Ads Manager (2:21)